Online dating startups

Tinder, though not without controversy, has been nothing short of a phenomenon. And Harding is in high praise of how the free app has managed to harness the power of mobile. A strong brand also helps in this regard, says Harding, along with some seriously heavy marketing activity. Match has tapped into the demand for face-to-face experiences with match. Match has also launched match. The very concept of partaking in some form of activity on a date is at the heart of another of the newer dating services. Co-founded by Matt Janes and Kip Parker in and a graduate of GrowthAccelerator, DoingSomething has received its fair share of positive press attention and user recommendations alike.

But with technology advancing at a rate of knots, we may not have too long to wait before something more exciting is added to the mix. So it may well be that a first date can be conducted via FaceTime to see if there is some sort of chemistry there before committing to a much longer date in person. For now, the challenge remains utilising the current swathe of technologies while continuing to fulfil the ever-changing demands of singles.

They were always just re-skins of gay male sites. I thought I could take a look at how women actually date differently and what exactly a female audience would want in a dating product. One of the things we did from the outset was verify that every user was genuinely female.

One of the biggest problems of lesbian sites is the number of guys that try to sign up to them asking for a threesome. We therefore need to verify every user. We also discovered that most dating sites and apps — whether straight, gay or otherwise — have all been built around a male user experience. According to the latest census, in , 85 million urban Indians were considered single, potentially looking for partners.

The number represented a market waiting to be acquired, hooked on and then monetised. It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder , and well established companies in OkCupid or even Match. India, though never a priority market, was just about getting started. A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online.

Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm. And then, the likes of Aisle, TrulyMadly and iCrushiFlush took the plunge into the million market with contrasting business models. Five years down the line, there is some evidence these companies might be earning money. Statista also says sectoral revenue is expected to show a compounded annual growth rate of Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up.

However, there are some who do not mind shelling out a few hundred to at least try and find their best match. Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs crore.

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That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years. The success of these apps will come from the number of authentic female profiles on the apps and how much time users spend on these apps.

But things are changing for the better. Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities. It is about getting you to spend time on the platform.

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This business also works on successful failures. So, imagine Raj speaks to Simran virtually but never meets her. He tries a few times but then moves on to another platform to meet a different woman. Companies lose revenue since repeat orders make money.

This time, they know that there is a chance of success. They stay on the app, keep subscribing, keep swimming and thus, keep buying new and expensive packs. The dating app market is overcrowded. It can be disrupted only by entirely new ideas, not by more Tinders. Hopefully these stories of five successful dating startups can inspire you to dream up the future of mobile dating.

How to get featured on the App Store. We use cookies to personalize our service and to improve your experience on the website and its subdomains. We also use this information for analytics. Personal approach and high quality Launched in by InterActiveCorp, Tinder acquired users by targeting a specific demographic and then relying on word-of-mouth.

Presentations Launch parties The overall quality of the app Tinder started off by targeting university students.

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Disruption of the existing market Hinge started as an average dating website, but gained real traction after launching a completely rethought mobile version at the beginning of A niche app and a social influencer Launched in , Grindr was the first mainstream location-based gay dating app to launch in the App Store.

Uber for hookups Pure was created by two Russian entrepreneurs and first launched at the end of Broadening the niche and going social Her is probably the most popular dating app for lesbian and pansexual women. What do all these startups have in common? Look beyond matchmaking Think about how you can provide your userbase with value beyond matchmaking.



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Harness social influencers Almost every app mentioned in this article relied on social influencers in their promo campaign. Remember those Facebook reactions? Well, we aren't Facebook but we love reactions too. They can give us valuable insights on how to improve what we're doing. Would you tell us how you feel about this article? Get stories to your email every Thursday! Want stories to your inbox? Marketing 4 Startup Mastered Epic Marketing: Choose Your Recipe for Success.

Learn how we built Bro, a dating app for men Get everything your need to know about dating app development Read the case study. Please try again with some different keywords.