Unlike their western counterparts, for whom making their romantic lives public can be a key part of promotional activities including allegedly staged relationships , K-Pop stars are often forbidden from disclosing personal details, with some even having a "no dating" clause in their contracts. When it was revealed artists Hyuna and E-Dawn were a couple last month, there was an angry backlash from some apparently heartbroken fans, and the pair were subsequently suspended by their record label, Cube Entertainment, under whom they had been performing together as part of the outfit Triple H.
As a result, for better or for worse, individuals in such bands are viewed as investments," said Bernie Cho, a Korean music industry executive. Sensational headlines can take a serious hit on the bottom line.
This was the case for Cube, which saw its stock drop several points on the back of the news that made headlines both in South Korea and around the world. While Hyuna and E'Dawn did suffer for coming forward about their relationship, they also saw a wave of support from a section of their fan base, which experts said is evidence of a gradual shift in attitudes, driven in part by a series of revelations about the tight controls and grueling work schedules K-Pop stars are subjected to. K-pop singer takes on Trump-Kim summit According to Jenna Gibson, a Korea specialist at the University of Chicago, much of the backlash against stars' dating is rooted in one of the characteristics that has made K-Pop such a huge international success.
10 Idol Couples Now Confirmed To Be Dating In
Fans with enough time on their hands could see their favorite idol on a music show on Monday, a fan sign event on Tuesday, a radio show recording on Wednesday, and on and on," she said. This can include fan groups making charitable donations in celebrities names to help boost their public image, or paying for independent advertisements promoting tours or new albums.
But extreme loyalty can engender some pretty extreme reactions. During a performance by Girls' Generation at a huge annual K-Pop show in Seoul, the crowd created a " black ocean ," refusing to wave lights and cellphones and staying silent throughout the band's entire minute performance, reportedly to protest how close the group had become to the members of boyband Super Junior.
Fear of fan opprobrium goes beyond just relationship drama: Some stars respond to this intense scrutiny by tightly guarding their privacy, such as T. The pair married in February this year. K-pop group BTS scores worldwide success Do you need to be Korean to be in K-Pop?
BTS Girlfriends: Complete Dating History Of The K-pop Group
While the industry is changing and the boundaries of what constitutes K-Pop being forever expanded, the genre has long been associated with the intensely manufactured idol groups. Members of those groups often sign with labels in their late teens, living together with other artists and taking part in intense training, performance and promotional regimens that can leave stars burned out and isolated from friends and family at a young age.
Last year, South Korea's Fair Trade Commission ordered labels to stop pushing so-called "slave contracts" on artists, which imposed onerous financial penalties on idols if they attempted to quit groups or otherwise breached agreements such as "no dating" clauses. We are very close. Unlike the rest of BTS, Suga has managed to avoid really becoming embroiled in any public dating rumours and has stated that he's too busy to date.
A rumour appeared to begin that Suga was dating fellow K-opo star Suran after the pair worked together on the song 'Wine', but it was quickly denied and the rumour ended before it even really began. Whilst V is currently single, he's the only member of BTS whose official relationship status has been discussed openly by their management Big Hit Entertainment.
Rumours had been surfacing that V was dating a BTS fan called Hi and those rumours were backed up by V's regular use of the phrase 'Hi Nuna' on Instagram, as well as fans claiming that V had been wearing a ring Hi gave to him. Once the rumours began to escalate, Big Hit Entertainment admitted that V and Hi had been talking but that they weren't dating and were just friends. J-Hope is currently single and since being a member of BTS he hasn't been linked to any dating rumours. Various sources online claim that J-Hope was in a relationship before he was in BTS and that he split with his girlfriend after she decided to move on with someone else, but that's the only dating story about J-Hope.
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